12 Days of AVPro

The 12 Days of AVPro

This Holiday Season, We’re Celebrating the People Who Keep AVPro Moving

Today, we’re starting our 12 Days of AVPro series.

This holiday season, instead of talking specs, features and system drawings, we’re shining the spotlight on what truly sets AVPro apart: our people.

From our headquarters in Sioux Falls, SD, to the training and support facility in St. Petersburg, FL, the RTI team in Burnsville, MN, AudioControl, WA in Seattle, our European office in Bratislava and our warehouse in the Netherlands, all the way to our manufacturing facility in Shenzhen, China—AVPro is powered by teams who bring their best every day to make integrators’ lives easier.

Over the next 12 days, you’ll meet the groups who design, build, test, support, and ship the tools you rely on for commercial, residential, and international projects.

Because at the end of the day, our most important innovation isn’t a product.

It’s the people who have your back on every job.

The 12 Days of AVPro

Celebrating the Team Behind Every System Design, Quote, and Order

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Today in our 12 Days of AVPro series, we're celebrating the heartbeat of our customer relationships—our Sales Excellence team.

This powerhouse department is the behind-the-scenes force that takes care of everyone. From admin and support to application engineering and custom design services, the Sales Excellence team ensures that working with AVPro is seamless from start to finish. Whether it's your first quote, order entry, custom design support, or handling an RMA, this team makes it easy to do business with us—and they do it with accuracy, urgency, and a genuine commitment to your success.

Our application engineers bring deep technical expertise to your projects, helping design solutions that work perfectly for your specific needs. And in 2025, we launched our new Integrator Service Program to provide even more dedicated support, ensuring you have the resources and guidance to tackle any installation with confidence.

2025 Highlights

In 2025, this team has quietly powered a huge amount of your business with AVPro:

Processed tens of thousands of orders and transfers—nearly doubling overall transaction volume year over year and shattering internal records for productivity.
Dramatically increased automated and online ordering, including new EDI connections with major partners, moving orders faster with fewer delays.
Earned industry recognition, with a team member nominated in the Women to Watch and Women in AV industry programs.

Instead of focusing on the next transaction, this team focuses on creating customers for life—connecting your project needs with AVPro innovation and making sure you get the right products, at the right time, with the right support.

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The 12 Days of AVPro

Meet The People Who Stay With You Until the
Job Is Done

Today, we’re highlighting the team you call when everything’s on the line—our Tech Support team.

When you call Tech Support in St. Petersburg, FL, Burnsville, MN, or Sioux Falls, SD, we don’t just help you with our products. We stay with you until your entire installation is up and running, no matter what brands or gear are in the rack. Our CTS- and ANP-certified support pros believe every challenge is theirs to solve.

From troubleshooting complex AV distribution and control systems to fine-tuning amplifier configurations, ensuring display compatibility, and navigating network settings, this team is determined to get you across the finish line. They live and breathe our Winning Together philosophy and make sure every integrator who reaches out feels supported, heard, and empowered.

2025 Highlights

In 2025, the Tech Support team has been a lifeline for integrators around the world:

Made it easier to reach a live expert by increasing agent availability by 5.34% and reducing missed calls by 6.9% compared to the previous year. They also resolved 90.1% of tickets within 24 hours.
Handled serious volume without slowing down, fielding 42,319 inbound calls and resolving 66,348 tickets year to date.
Leveled up skills, training, and support, adding 3 ANP certifications, 1 CTS, and 1 CTS-I, while building specialty queues and expanding our in-house training programs. In 2025, the team hosted 62 MXNet students and 39 RTI students.

Beyond the Numbers

Across AVPro, there’s a real family feel, and the Tech Support team is no exception. Teammates jump in when someone’s out sick or on vacation without being asked, and always rally around integrators who need help.

They even find fun ways to celebrate each other, like the “Buffalo of the Month” award recognizing teammates who charge into problems instead of running from them. And the stories? Let’s just say any team that can turn a 2,000-mile, FedEx-shipped Subway sandwich into a running joke is clearly tightly bonded.

Ultimately, this team doesn’t measure success in tickets—it measures success in finished jobs and happy integrators. Every time you pick up the phone or open a support ticket, you’re talking to people who treat your install like their own.

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The 12 Days of AVPro

The People Who Make The Impossible Possible

Today in our 12 Days of AVPro series, we’re celebrating our Product Development team—innovation doesn’t happen by accident, it happens because brilliant minds refuse to accept “good enough.”

These are some of the most knowledgeable professionals in the AV industry. They design the sophisticated technology that powers high-bandwidth video distribution, premium audio solutions, and advanced control systems. From AVPro Edge signal distribution to AudioControl amplification to RTI control, they ensure every product meets our exacting standards before it ever reaches your rack. And they make sure AVPro products integrate cleanly into the systems you’re already using—details that help make AVPro products the integrator’s choice.

This team lives at the intersection of innovation and real-world application. They listen to integrators, identify challenges on job sites, and translate those needs into solution-driven tools that actually work in the field. From concept to completion, they design with integrators in mind and engineer with precision.

2025 Highlights

In 2025, the Product Development team turned big transitions into big wins:

Launched countless new products across the AVPro family—among them MXnet Evolution II encoders, the AudioControl Bijou series, RTI ISR remotes, AVPro Edge fiber extenders, Murideo Female STIX testing tools, and Bullet Train ultra high-speed AOC fiber cables, plus the SRE ecosystem with the STILE app—all built to keep up with the complex AV systems integrators design every day.
Turned major office moves into momentum, packing up decades of “we might need this someday” gear, and ending up in more comfortable, focused workspaces—all while keeping product roadmaps and launches on track.
Strengthened global partnerships by working side by side with manufacturing and engineering teams overseas—reviewing designs, refining details, and building the relationships that keep quality high. One trip even squeezed in a quick visit to see pandas and a shared dinner that did more for the relationship than a dozen emails ever could.

Where Passion Turns Into Product

Beyond launch dates and spec sheets, this team is fueled by passion and purpose, fiercely driven to be the best in AV. From packing boxes to testing boards to sharing stories from long flights and late-night debug sessions, they’ve got each other’s backs every step of the way.

Success is when you unbox new AVPro gear, drop it into a system, and it just works—because a group of people you’ll probably never meet sweated the details long before your project ever hit the rack.

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The 12 Days of AVPro

The People Who Keep AVPro Running Smoothly Behind The Scenes

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Today, in our 12 Days of AVPro series, we’re shining a light on the people who keep everything running behind the scenes: our Business Support and Leadership teams.

Business Support includes HR and Accounting, the teams who handle the details that keep AVPro steady and dependable. They take care of our people, keep the numbers straight, and make sure things like payroll, benefits, and invoicing run smoothly, so the rest of the company can stay focused on building great products and supporting your projects.

Our core values of Respect, Integrity, Innovation, Quality, Collaboration, and Community aren’t just slogans. Our Business Support and Leadership teams put them into practice every day in how they hire, support, and develop our teams, and in how they work with dealers, distributors, and partners.

Working alongside Business Support, our leadership team ties it all together, setting direction and keeping everyone aligned across multiple brands and time zones. From Sioux Falls to Shenzhen, they help ensure we stay customers-first, invest in the right places, and build a company you can count on for the long term.

We’re honoring the people who keep AVPro grounded and growing, creating a place where our teams can do their best work, and you can rely on us to be a stable, trusted partner as we keep Winning Together with our customers and partners.

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The 12 Days of AVPro

The People Who Champion Integrators In
Every Market, Every Day

Today in our 12 Days of AVPro series, we're celebrating our Sales team, the people on the front lines with you every day.

This team doesn't just sell products. They build relationships, solve challenges, and champion your success. Whether they're supporting integrators on projects, working with reps, training partners, or strengthening distributor relationships, they embody what it means to put customers first.

You'll find them at on-site trainings, regional events, and trade shows, both domestically and internationally. They're on the phone or in person, finding the perfect AVPro solutions for your applications and expanding our global reach so you're supported wherever you are.

And here's what we want them to know: we see all the travel, the early flights, the late nights, and the time spent away from home. It doesn't go unnoticed, and we're incredibly grateful for the dedication they bring to making AVPro a trusted partner around the world.

Today we celebrate the team that makes sure AVPro isn't just a vendor, but the partner you can count on, no matter where in the world you're located.

2025 Highlights

In 2025, the Sales team helped AVPro grow across residential and commercial markets while staying focused on integrator success:

Grew AVPro’s reach with hundreds of new integrators and expanded partnerships with key distributors around the world, making it easier to access products and local support.
Drove strong growth by launching the Single Room Experience campaign, which highlights complete single-room AVPro solutions.
Helped train more than 500 integrators on RTI this year, introducing them to new control and automation opportunities.
Introduced the AVPro In The Know communications to keep integrators ahead of product launches, updates, and opportunities, so you’re ready with answers before customers even ask.
Showed up where integrators do business, supporting 44 counter days with key distribution partners and participating in six major buying group events to align programs that make business smoother for member integrators.
Backed high-visibility projects and events, from the Formula One Experience Center in Las Vegas to Tech on Tap in Charleston, SC, joining integrators and end users to help tell the AVPro story, build trust, and deliver systems that perform as promised.

Inside The Sales Team

This team is driven by culture and care. Ideas move quickly, and feedback from the field shapes how AVPro supports integrators, rep firms, and distributors.

They thrive in a fast-paced environment, working on unique projects with strong backing from inside teams. Above all, they care about the partners they serve, stepping in on complex jobs, helping solve tough issues, and following through so every project has what it needs to succeed.

The 12 Days of AVPro

The People Who Turn Engineering Into
Installer-Ready Solutions

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Today in our 12 Days of AVPro series, we're celebrating our Production team, and here's the truth: we wouldn't be the company we are without them. Period. Our customers wouldn't have the innovative products they rely on, and integrators wouldn't have the solutions that make their projects successful. This team is the heart of everything we do.

Having production capabilities in both Sioux Falls, SD, and our manufacturing facility in Shenzhen, China makes us a powerhouse global company. It means we can support customers worldwide with quick turnaround times, maintain the highest quality standards, and control the entire process from component selection to final assembly. This vertical integration is what allows us to innovate faster, react to market needs in real time, and stand behind our products with industry-leading warranties.

Quality isn't just a promise at AVPro; it's built into every product by the skilled hands and meticulous attention to detail of our Production team. They're the ones who turn engineering brilliance into reliable, world-class products that integrators trust on every project.

Today we celebrate the people who make it all real, keep the wheels turning, and prove every single day that AVPro products are built to perform.

2025 Highlights

In 2025, the Production team kept AVPro moving worldwide, scaling output while maintaining the quality and consistency integrators expect.

Built 30 prototype designs, totaling approximately 600 circuit board assemblies, supporting key development work across multiple AVPro product lines.
Successfully consolidated AudioControl and RTI production, warehouse, shipping, and order fulfillment operations from Mountlake Terrace, WA and Shakopee, MN to Sioux Falls, SD.
Took over RTI laser engraving operations in June and supported a steady volume of custom engraving orders.
Enabled shipments of more than 215,000 products through the end of November, demonstrating the Production team’s ability to scale output.
Completed about 35,000 shipments, with monthly volume rising from roughly 2,300 per month early in the year to about 3,800 per month later in the year.
Opened a European warehouse in the Netherlands, and shipped the first orders in May 2025 to support faster regional delivery.
Maintained exceptional accuracy and consistency across production and fulfillment throughout 2025.

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The 12 Days of AVPro

The People Who Don’t Just “Keep The Lights On,” They Build AVPro’s Digital Future

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Today in our 12 Days of AVPro series, we’re spotlighting the teams who quietly power everything behind the scenes, our IT and AI teams.

In an industry that’s constantly evolving, these are the experts keeping AVPro ahead of the curve. They don’t just “keep the lights on”, they handle the complex work most of us never see but rely on every day, keeping systems online, data secure, and new tools flowing to our teams and partners.

Our IT team keeps AVPro’s systems running seamlessly and our data protected, while giving teams across every office and location the infrastructure to work, collaborate, and innovate. From secure remote access to bandwidth-hungry MXNet testing systems and live training environments, they maintain the backbone that lets us stay focused on integrators.

Our AI team is pushing boundaries in ways that directly benefit our customers. This year, AVPro launched Tech Sage, our AI-powered platform that’s revolutionizing how integrators access AVPro support and product information, giving them instant answers, 24/7. It’s one example of how AVPro turns emerging technology into real-world tools that make your job easier.

2025 Highlights

In 2025, the IT and AI teams quietly drove big wins across AVPro:

Rolled out Tech Sage, AVPro’s AI-powered assistant, giving integrators and internal teams a faster way to find product information, training resources, and support guidance, any time, from anywhere.
Strengthened AVPro’s security posture with improved network protections, smarter access controls, and more robust backup and recovery processes to keep systems resilient and data protected.
Supported AVPro’s global growth by maintaining reliable connectivity and core systems across offices, warehouses, demo spaces, and training environments, so teams can collaborate in real time.
Streamlined day-to-day work by optimizing core business systems, integrating new tools, and reducing friction in internal workflows so teams can move faster for integrators and partners.

Behind Every Click And Connection

Behind every successful live demo, support session, webinar, and product launch, there’s an IT and AI team making sure everything runs smoothly. When something goes wrong, they calmly troubleshoot and get systems back online. When things go right, you may never notice they were there, and that’s exactly the point.

We’re celebrating the people who are building AVPro’s digital foundation and AI future, so our teams can do their best work, and you can count on AVPro to stay secure, innovative, and ready for whatever comes next.

The 12 Days of AVPro

The People Who Keep Orders Moving,
Every Single Day

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Today in our 12 Days of AVPro series, we're celebrating our Operations & Shipping Team.

When you need a product yesterday, this team makes it happen. They are the heroes who make sure products get to you fast, keeping your projects moving. They're the final checkpoint before our products reach your hands, making sure everything is packed perfectly, labeled correctly, and shipped out quickly.

Whether it’s shipping from Sioux Falls, SD, or coordinating shipments from our European warehouse in the Netherlands to support faster regional delivery, our Operations & Shipping Team works with speed, precision, and a commitment to keeping integrators' projects on schedule.

We’re celebrating the team that turns promises into deliveries.

2025 Highlights

In 2025, the Operations & Shipping Team kept orders moving fast and accurately as volume grew.

Scaled daily shipping volume after the consolidation of AudioControl and RTI fulfillment operations to Sioux Falls, SD, while consistently getting orders out on schedule.
Improved throughput to keep up with rising daily package and order volume as shipping demands expanded.
Set a new daily shipping record in November, sending out 267 boxes in a single day.
Kept shipping running smoothly through peak volume days with tight coordination and teamwork.

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The 12 Days of AVPro

The Crew Turning “We Need This Fast” Into
“Wow, That Looks Awesome"

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On Day 10 of our 12 Days of AVPro series, it’s time to meet the Marketing team. We might be a tiny bit biased, but we’re convinced we landed some of the coolest roles at AVPro, and today, we’re officially volunteering to hype ourselves up.

This team is a mix of personalities, talents, and big ideas working toward one mission: telling the AVPro story in a way that’s authentic, engaging, and genuinely useful for you. From copywriting and design to events, social media, web projects, email campaigns, custom video creation, sales support, and customer communications, everything happens right here in-house. That means we own the story from start to finish. We’re always thinking about how it will help you talk about AVPro with your customers.

Every product launch, training invite, trade show campaign, and “AVPro In The Know” update is built with integrators, distributors, and rep firms in mind. We translate complex technology into clear, confident messaging and create visuals that make solutions easier to understand. And yes, we also handle the steady stream of requests from the Sales team, who clearly adore us and do an excellent job of keeping our inboxes busy.

This year brought new faces, fresh ideas, and even more strength as a team. We cheer each other on, jump in when deadlines hit hard, and collaborate across brands and time zones to keep AVPro’s voice consistent. We laugh a lot, brainstorm constantly, and have a good time doing what we do, because we know that when Marketing is working well, it makes life easier for everyone who represents AVPro in the field.

Today, we’re taking a quick moment to celebrate the most fun crew at AVPro, and then we’re getting right back to it, building the next wave of stories, tools, and campaigns to support you and our Sales team.

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Come back for Day 11 tomorrow....

Holiday Hours & Shipping Schedule


Friday, December 19	Half Day: Offices and Warehouse Open for Limited Order Processing and Shipping.
Wednesday, December 24	Closed: No Order Processing, Shipping, or Live Support.
Thursday, December 25	Closed: No Order Processing, Shipping, or Live Support.
Thursday, January 1	Closed: No Order Processing, Shipping, or Live Support.
Tuesday & Wednesday, December 30–31	Shipping Closed for Year-End Inventory.
Thursday, January 1	Closed: No Order Processing, Shipping, or Live Support.
Friday, January 2	Offices Open and Shipping Resumes. Happy New Year!

Orders placed while we’re closed or after hours on these dates will be processed and shipped on the next regular business day, and our support team will respond to any open tickets as quickly as possible once we’re back.